Campaign In-Housing Summit 2025 | UK’s Leading In-House Marketing Event

A BREAKFAST BRIEFING ON MODERN SPORTS GROWTH

The game has changed: sports marketing is evolving from a traditional sponsorship channel into a high-velocity growth strategy.

Driven by the rise of women’s sport, creator culture, and a demand for measurable ROI, the industry is more dynamic and complex than ever before.

That's why we are excited to launch the Campaign Breakfast Briefing Sports Marketing.

This event will bring together the world’s top marketers, advertisers and creative minds to bridge the gap between raw fan emotion and measurable brand growth.

It is the only place to learn how to turn the world's biggest games into your brand’s biggest wins.

WHY HAS CAMPAIGN LAUNCHED THIS EVENT?

To help you navigate the most significant year in the history of sports marketing.

With the expansion of the FIFA World Cup, the growing development of AI-driven fan engagement, and the commercial explosion of women’s sports, the stakes have never been higher. However, as the audience grows, it also fragments. Fans no longer live in the stadium; they live in "moments" across TikTok, streaming apps, and gaming platforms.

Today’s brands are caught in a pincer movement: the cost of entry for major sporting events is skyrocketing at the exact moment that "vanity metrics" are being exposed as insufficient measures of true ROI.

Our mission is to help you navigate the industry’s response to this volatile market.

We are here to equip you with a high-level strategic framework that shifts the focus from the tactical 'how-to' of sports marketing to the psychological 'why' of deep-rooted fandom - ensuring your brand doesn’t just occupy space, but commands attention.

Get Ahead of the Play

Master the forces redefining sports: fandom-led marketing, the surge in women’s sports, and creator disruption. We’ll break down the new ROI and partnership models changing the scoreboard for brands.

Direct Lines to Leaders

Connect with the industry’s top experts in one room. Whether you’re a brand expanding your reach or an advertiser seeking new opportunities, this event is built for you.

Accelerate Your Growth

Gain actionable insights from brands, rights holders, media, and government leaders on how to maximise your growth through sports.

KEY THEMES

This event explores how brands are navigating that shift - and where the biggest opportunities lie next. Through case studies and expert led panel sessions we'll discuss:

- The new business of sport: why sports marketing matters more than ever

- Winning through fandom: building authentic brand connections through sport

- New frontiers: Creators, AI & the changing culture of sports marketing

- The rise of women’s sport: From cultural momentum to commercial opportunity

- Proving the value: Measuring the real impact of sports marketing

- The future of brand partnerships: where the biggest opportunities lie next.

KEY DATES

First phase ticket deadline: 22 June

Second phase ticket deadline: 7 Sept

Breakfast briefing: 8 Oct

Location: 1 Wimpole Street, London

KEY PRICES

First phase ticket price: £269 + VAT

Second Phase ticket price: £369 + VAT

Third Phase ticket price £419 + VAT

1 Wimpole Street, London, offers the perfect blend of traditional and modern surroundings, located close to Oxford Circus, Bond Street, Harley Street and Marylebone Lane.

The Max Rayne Auditorium has luxurious tiered leather seats facing a purpose-built stage.

The room is fully accessible, with two conveniently located wheelchair spaces at the front of the room and the walls are fitted with wooden acoustic ‘Gustafs’ panelling.

General Enquires

Speaker Opportunities

Partnership Opportunities