Kate Dale
Director of Marketing, Sport England
Founder of This Girl Can – the award-winning campaign from Sport England that challenges stereotypes to help over 4.2 million women get active, Kate Dale now leads all of Sport England’s behaviour change work. In 2025 Kate was named one of Campaign Magazine’s top 10 marketers of the year and is one of Attitude magazine’s 101 LGBTQ+ trailblazers for 2026.
She is a non-executive director for Find Your Voice, a CIC that uses singing workshops to engage people in marginalised communities and sits on the Advisory Panel of the Women’s Sport Collective.
In her spare time, she is a stand-up comedian and co-owner and director of the queer content and entertainment company, Milli Group, owenrs of The Queer Comedy Club and Betty &
