Zoe Prothero

Zoe is Director of Commercial Development at the Premier League, where she leads marketing partnerships, brand licensing, eCommerce and commercial growth across one of the world's most recognised sports brands. Zoe brings extensive experience at the intersection of sport, entertainment, marketing, talent and commercial partnerships.

Her career spans senior roles at Coca-Cola where she delivered entertainment marketing campaigns across the FIFA World Cup and UEFA Euros, Fuse (PepsiCo Champions League Final Opening Ceremony) and Formula E.  She also previously ran the sport and fashion entities of talent management agency TaP. She holds an Executive MBA from London Business School and a Masters in Advertising and Marketing from Leeds University.