Jacqueline Bourke

As Senior Director of Creative for EMEA at Getty Images, Jacqueline heads up a team of

researchers, art directors and curators, responsible for producing visual insights and imagery

and video creation used in award-winning advertising, design and editorial to elevate

customers' creativity and support their creative decisions in the region. Jaqueline plays a

critical role in ensuring that Getty Images is continually providing fresh, regionally relevant

creative content and insights, which in turn engages and inspires creatives and marketers.

The Creative Insights team review worldwide communications and analyze social, cultural

and technological data. Combined with Getty Images’ invaluable access to customer buying

patterns, the team’s work helps identify and shape visual trends that better connect

customers to brands under Getty Images’ VisualGPS offering.

Jacqueline has a unique insight into how images work in innovative communications, and

the key factors in choosing powerful imagery for compelling campaigns. Her expertise

covers a wide range of fields such as advertising, cinema, social networks and press.

Jacqueline is a sought-after speaker at leading marketing, advertising and sport business

conferences across Europe and the Middle East. She was named to Sport Business

Journal’s Game Changers Class of 2026 for her work with organizations on authentic visual

representation of women and girls in sport, including British Gymnastics, Metro Bank,

England & Wales Cricket Borad, Premiership Women’s Rugby and Women in Sport.

A former Director of Art and Photography, Jacqueline is a media communications graduate

with 20 years’ experience working in academia, advertising and media.